X DAY

The "DIA X - Sustainable Açaí" project is an innovative initiative promoted by Xingu Fruit, a company long committed to sustainability and quality of its products. The name "DIA X" reflects the company's daily commitment to its employees, products and services, making this day a special occasion for interaction, learning and collaboration between the company and the açaí harvesters, who play a fundamental role in Xingu Fruit's supply chain.

DIA X aims to establish a closer connection with Açaí Collectors, local entrepreneurs accredited in communities to supply ORGANIC AÇAÍ, thus guaranteeing a natural raw material from the Amazon.

DIA X offers a series of sustainability actions, lectures and management training. In addition, it is a moment of open dialogue about the partnership, aiming to raise awareness among producers about the importance of conservation and preservation of the environment, with the objective of aligning the supply of the best possible açaí. In this way, the initiative seeks to strengthen the ties between the company and the collectors, promoting sustainable and quality production.